Multi-channel demand generation across Google, LinkedIn, and Meta — with measurable pipeline and revenue contribution.
Google Ads
LinkedIn Ads
Meta Ads
AutomationThe company needed a sharper demand generation system for B2B buyers. Existing activity was generating visibility, but pipeline acceleration required better channel orchestration and tighter ICP alignment.
The goal was clear: move from activity metrics to pipeline and revenue contribution.
Refined targeting around high-fit accounts by role, company profile, and purchase intent signals aligned with actual sales opportunities.
Mapped Google, LinkedIn, and Meta to distinct funnel roles so each channel contributed to qualified demand at the right stage.
Improved handoff quality by optimizing for pipeline contribution and downstream conversion, not just top-funnel lead volume.
Demand generation focused on decision-makers and buying committees with messaging calibrated for B2B evaluation cycles.
Intent capture for high-commercial queries, with conversion-focused landing experiences tied to sales outcomes.
Retargeting and content-led reinforcement to keep high-fit prospects engaged through consideration and conversion.
The combined system contributed approximately $10M in pipeline and around $2M in revenue impact while improving demand quality and sales alignment.
Smaller audience of perfect-fit buyers beats massive audience of curious browsers. Quality always wins over quantity.
Sales time is your most expensive resource. Wasting it on unqualified leads is a revenue leak. Scoring fixes it.
Right platform to the right person beats big budgets on wrong platforms. LinkedIn for B2B. Google for intent. Meta for awareness.